How can I use negative space more effectively? TIPS

LEVEL 1 Goal: Packaging
Negative space groups elements together visually because the designer has purposely used less space between them. (close register, 2 pt. white rule)

LEVEL 2 Goal: Consistency
Negative space separates content uniformly. (usually 1 pica, now perhaps 6 pts.)

LEVEL 3 Goal: Separation
Negative space creates a rail of isolation that visually distinguishes verbal packages or secondary coverage from other content. (usually 1 grid, vertically and/or horizontally)

So, even though you like the look of close registration packaging, you would not use it — unless you were trying to make sure the readers understood that those elements were linked and needed to be considered together. Similarly, a rail of negative space here or there “to break things up” only makes sense if your goal is for the readers NOT to see separated elements as part of the same greater whole.

And the graphic use of negative space needs to be considered separately as a tool that establishes voice, aids in type design and addresses issues of scale and proportion.

Negative space IS one of the most powerful design tools you have; understanding its use gives you the power to make your intentions clear to your readers.