Kansas State University, 2012

The Essentials

2012 Royal Purple

Kelly Furnas, Adviser

Ellie Long, Editor

103 Kedzie Hall
Manhattan, KS 66506

Custom embossing and debossing with one silkscreen ink on special-order Purple Silktouch cover stock

The theme “Essentials” might imply that Royal Purple would contain nothing but the basics. The staff maintained traditional sections, but the assumption couldn’t be further from the truth. Seeking to tell authentic and oft-unknown stories of what it meant to be a Wildcat, they interviewed and photographed students from all walks of life. Conceding from the start that everyone’s list of essentials is different, they stray from academic requirements to record traditions, involvement, events and friends that contributed to long-lasting memories of college life. The boxy pattern first embossed and debossed on the cover appears in various incarnations inside to unify the lengthy volume, while the book’s design presents both the consistency of style guides and ample of variations to avoid visual redundancy. With amazing action photography, great environmental portraits, solid reporting and lots of quotes, the staff captured the essentials of being a Wildcat.