When should I use typographer's quotes?
In the days of typewriters and early computers, it was unavoidable, and therefore acceptable, to use single and double typewriter marks to represent quotation marks, apostrophes and primes. Though the modern day keyboard closely resembles its ancestors, the evolution of fonts and advanced publishing software has revived the correct use of analphabetic marks. In short, the days of multi-purpose typewriter marks are over! Adobe InDesign will automatically set true quotation marks and apostrophes in all copy if you select the following:
InDesign: Preferences > Text (Type for Mac) > Use Typographer’s Quotes
Prime marks, used to denote measurements such as feet, inches, minutes and seconds, are not a part of standard character sets but can be found in the glyph palette of many fonts. To insert a prime mark in InDesign:
- Place the cursor at the desired insertion point.
- Select Type > Glyphs
- Double click on the appropriate glyph. It will automatically appear in the text at the selected insertion point.
It's as easy as that! On your mark, get set, QUOTE!
Add a fresh twist to your copy by using ‘stand out’ quotes instead of traditional ‘pull out’ quotes. Stand out quotes relate to a particular article, but aren’t repeated in the article. They provide another coverage opportunity and eliminate the repetitious quality of pull out quotes.
Yearbook Discoveries
Volume 10 Issue 1